Manchester Sightseeing Tours Privacy Policy

Privacy Policy

We respect the privacy of every individual who visits the Internet Website located at www.manchestersightseeingtours.com or www.manchestersightseeingtours.digitickets.co.uk (the “Site(s)”).

In visiting the Site in order to deal with us you may provide us with personal information about yourself. The purpose of this statement is to set out the principles governing our use of personal information that we may obtain about you as a result of you using the Site. By using the Site you consent to the use of your personal data in accordance with the terms of this Policy.

1. “Us”, “we” or “our” means Manchester Sightseeing Tours Ltd and any of its subsidiaries and related companies.
2. “Personal data” means information relating to you which may be collected or created, or may have been collected or created in the course of or as a result of your use of the Site.

Collection and use of personal data

1. We are committed to following policies which protect your privacy and comply with the EU General Data Protection Regulation Act 2018 (GDPR) in respect of personal data. We will only process personal data about you for specified and lawful purposes and any personal data which we obtain will be processed fairly, lawfully and out of “contractual necessity” where processing is necessary for the performance of a contract or to take steps to enter into a contract.
2. We collect personal data via the Site for legitimate use as necessary for conducting our business. In particular we may collect personal data from you through the Site when you register for events, order or request publications, services or other information from the Site or when you contact us for further information via the Site. The personal data which we collect will be processed for the purpose of fulfilling such requests or orders where consent has been given.
3. We may, from time to time, send you further information relating to our products, events or services which we feel may be of interest to you, where you have given us consent to do so. You may notify us at any time if you wish to cease receiving this further information by contacting us on manchestersightseeing.co.uk

Use of Cookies

1. When you visit the Site, we may collect information about you which may not personally identify you but which may be helpful for improving the operation of the Site. Such information may be collected through “traffic data” and may entail the use of “cookies”, “IP addresses” or other numeric codes used to identify your computer.
2. The servers hosting the Site automatically record certain information about you when you use the Site, including details of your domain name, IP address, operating system and browser. We may use this information to understand who has seen which pages in order that we can monitor and improve our Site. We may use cookies or other similar text files or programs when you visit certain parts of the Sites. A cookie is a small file which is sent to your browser and helps us to understand your use of the Site and enables you to access, navigate and use the information and services provided on the Site. You have the right to prevent the use of cookies. For information about blocking the use of cookies, please refer to the instructions/help screen on your Internet browser. Please note that if you block cookies you may not be able to access certain online information or services provided on the Site.

Accuracy and security

1. If you believe that any of the personal data that we hold about you is incorrect please notify us on www.manchestersightseeing.co.uk
2. The Site may contain hypertext links to external websites. We are not responsible for and accept no liability in relation to these websites or their contents. You should read any applicable privacy policy on any such website.

Your rights

1. We will take all reasonable steps to retain personal data only for the duration of the purpose for which it was obtained. The maximum retention period is 7 years, to comply with legal objectives.  When that period has expired or when requested by you to do so, we will delete personal information from current operational systems where it is no longer required. In limited circumstances we may need to continue to hold some details about you after your relationship with us has ended, for example for legal and regulatory reasons.
2. You have the right to receive certain information from us about the personal data as set out in the GDPR Act 2018 that we hold about you.  In certain circumstances you are also entitled to object to the processing of your personal data and have certain rights of access, rectification and/or removal of your personal data. To exercise these rights you should write to us at: Manchester Sightseeing Tours Ltd, Data Protection Officer, Chapel House, 1 Borough Road, Altrincham, Cheshire, WA15 9RA.
3. You have the right to complain to the ICO should you think that your personal data is not being handled correctly.

Changes to our Internet Privacy Policy

Any changes to this Internet Privacy Policy will be posted here, so please check our Internet Privacy Policy each time you visit the Site.

DigiTickets Privacy Policy

Policy Owner

This policy is owned and distributed by IT and Compliance manager of Digital Ticketing Systems Limited

Who we are

In this Privacy Policy, references to "we", "us", and "our"" are to Digital Ticketing Systems Limited (Company number 07044584). References to "our Website" or "the Website" are to *.digitickets.co.uk.

Digital Ticketing Systems Limited is the data controller responsible for the personal information collected through this Website.

Information We Collect

We may collect and process the following categories of personal information:

Information You Provide Directly

When you contact us, make a purchase, register for services, or complete forms on our Website, we may collect information such as:

• Name
• Postal address
• Email address
• Telephone number
• Purchase and booking information
• Any other information voluntarily provided by you

Payment Information

Payments made through our Website are processed by authorised payment service providers. We do not store your full credit or debit card details on our systems.

Our payment providers may process payment information and carry out fraud prevention and verification checks. Where international transfers are required, appropriate safeguards will be applied in accordance with applicable data protection laws.

Digital Ticketing Systems is PCI DSS v4.0.1 compliant and are annually assessed/certified.

Website Usage Information

When you visit our Website, we may automatically collect:

• IP address
• Browser type and version
• Device information
• Screen resolution
• Operating system
• Referral source
• Pages visited and actions taken on the Website
• Date and time of access

Marketing Preferences

If you choose to receive marketing communications, we will record your preferences and any interactions with our emails, including whether emails are opened or links are clicked.

Cookies and Similar Technologies

We use cookies and similar technologies to operate our Website, remember your preferences, analyse usage, and improve user experience. Further information is provided in our Cookie Policy below.

How We Use Your Information

We process personal information for the following purposes:

• To provide products and services you request
• To process transactions and fulfil orders
• To provide customer support and after-sales services
• To manage bookings and accounts
• To improve our Website, products, and services
• To ensure Website security and prevent fraud
• To comply with legal and regulatory obligations
• To send marketing communications where we have your consent or another lawful basis to do so

Lawful Basis for Processing

Under UK GDPR, we rely on one or more of the following lawful bases:

• Performance of a contract: to provide goods or services you have requested.
• Legal obligation: where processing is necessary to comply with legal requirements.
• Legitimate interests: to manage and improve our business, Website security, and customer experience.
• Consent: where required, including for certain cookies and marketing communications.

Where we rely on consent, you may withdraw it at any time.

Sharing Your Information

We may share your personal information with:

• Payment processors
• Hosting and IT service providers
• Delivery and fulfilment partners
• Marketing and communications providers
• Analytics and Website performance providers
• Professional advisers and auditors
• Regulatory authorities, law enforcement agencies, or courts where required by law

All third-party service providers are required to process personal information only on our instructions and in accordance with applicable data protection laws.

We do not sell personal information to third parties.

International Transfers

Where personal information is transferred outside the United Kingdom, we will ensure appropriate safeguards are in place, such as:

• Transfers to countries deemed to provide an adequate level of protection; or
• Approved contractual safeguards, such as the UK International Data Transfer Agreement (IDTA) or equivalent mechanisms.

Data Retention

We retain personal information only for as long as necessary to fulfil the purposes for which it was collected, including satisfying legal, accounting, regulatory, and reporting requirements.

Retention periods vary depending on the type of information and the purpose for which it is processed.

Cookie Policy

What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They help websites function properly, remember preferences, improve performance, and provide analytics information.

How We Use Cookies

We use the following categories of cookies:

Strictly Necessary Cookies

These cookies are essential for the operation of the Website and cannot be disabled through our cookie management tools.

Cookie	Purpose	Duration
PHPSESSID	Maintains user session and shopping basket functionality	Session / 24 minutes
dtAnalyticsConsent	Records cookie consent preferences	1 year

Analytics Cookies

These cookies help us understand how visitors interact with the Website so that we can improve performance and usability.

These cookies are only placed with your consent.

Google Analytics

Examples include:

• _ga
• _ga<container-id>
• _gid
• _gat_<tracker-name>

Used to collect aggregated statistical information about Website usage.

Google Privacy Information:

https://support.google.com/analytics/answer/6004245

Microsoft Clarity

Examples include:

• _clck
• _clsk
• CLID
• ANONCHK
• MR
• MUID
• SM

Used to analyse user interactions and improve Website usability.

Microsoft Clarity Information:

• https://clarity.microsoft.com/blog/cookies-in-clarity/
• https://learn.microsoft.com/en-us/clarity/

Performance Monitoring Cookies

Performance monitoring tools help us identify technical issues and improve Website reliability.

Examples may include cookies used by services such as New Relic.

Managing Cookies

When you first visit our Website, you will be presented with a cookie banner allowing you to:

• Accept all cookies
• Reject non-essential cookies
• Choose your cookie preferences

You may change your preferences at any time through our cookie settings tool.

You can also manage cookies through your browser settings. Disabling certain cookies may affect Website functionality.

Your Data Protection Rights

Under UK GDPR, you may have the right to:

• Access your personal information
• Correct inaccurate information
• Request deletion of your information
• Restrict processing
• Object to processing
• Request portability of your data
• Withdraw consent where processing is based on consent
• Lodge a complaint with the Information Commissioner's Office (ICO)

For more information about your rights, visit:

https://ico.org.uk/

Automated Decision-Making

We do not generally make decisions producing legal or similarly significant effects using solely automated processing.

Where automated tools are used for fraud prevention, security monitoring, or service administration, appropriate safeguards will be applied in accordance with applicable data protection legislation.

Childrens Data

Our Website is not intended to knowingly collect personal information from children unless necessary to provide services requested by a parent, guardian, school, attraction, venue, or authorised organisation.

Where we process children's personal information, we take additional care to ensure appropriate protections are in place.

Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact:

Digital Ticketing Systems (t/a DigiTickets)

Sentio House, Pynes Hill, Exeter, Devon, EX2 5AZ

www.digitickets.co.uk/compliance-request

If you have concerns about how we use your personal information, you may submit a privacy complaint to us using the contact details above.

We will acknowledge your complaint and investigate it in accordance with applicable data protection legislation. We aim to respond without undue delay and within the timescales required by law.

If you remain dissatisfied with our response, you have the right to complain to the Information Commissioner's Office (ICO).

Other Websites

This Privacy Policy applies only to this Website. Links to third-party websites are provided for convenience only. We are not responsible for the privacy practices of those websites, and we encourage you to review their privacy policies before providing any personal information.

Last Updated: 5 August 2026